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The Mic is Always On…AND the Real Reason to Watch What You Say
Assume everything is “on the record,” and the mic is always hot. If you work in PR, this warning is drilled into you and it’s your job to drill it into the people who represent your company in media...
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Trash or Treasure? Don’t Sell your Writing Short
No teenager attends prom without envisioning the horrifying scenes of “Carrie” seeking revenge on the school. Did you know the iconic movie was nearly lost to the writer’s crushed confidence?...
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How to Find Inspiration on Facebook: 10 Must-Like Pages
Looking for additional inspiration for your writing or design projects? Don’t phase out Facebook. It often features creative posts that are too long for Twitter and too short for a blog. Here are a few...
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Know When to Break the Rules
When a VIP in the review process slaughters your copy with red ink, you need a set of rules to remove objectivity from the equation. Following AP Style lends journalistic credibility to your message...
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A Tale of Two Editors. Which is Better?
Both possessed decades of experience in the newsroom and the classroom. Both knew how to weave a story that people wanted to read and understood the fine art of editing. Both demanded quality writing....
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Don’t Sell Yourself Short. Know When to Self-Promote.
Remember that scene in Dirty Dancing when Johnny (Patrick Swayze’s character) asks his cousin why he brought Baby to the private party? She answers dumbly, “I carried a watermelon,” then rolls her...
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“More Than” vs. “Over”
As a writer and editor, I cherish Thomas Jefferson’s sage statement “the most valuable of all talents is that of never using two words when one will do.” However, in the case of “over” vs. “more than,”...
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Present Like a Pro
Happy “Just Say No to PowerPoint” Week! Steve Jobs was the ultimate presenter, engaging the audience with his stories and often projecting only a single image or number on the screen. He was quoted as...
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Happy Birthday Stars and Stripes: A news organization that’s doing it right
Countless newspapers throughout the world have been forced to shut down the presses permanently due to declining readership. Although it faces searing budget cuts in the Department of Defense, the...
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